“We went from blasting the same subject line to 400 leads a week to subject lines that mention the exact vehicle they sat in. Opens doubled inside a month.”

“The financing CTA links directly to a pre-filled application with their trade-in already calculated. Of course they click.”

“The old process was ISMs manually sending a template after they noticed the lead in DealerSocket. Now the first email is out before the customer's GPS has recalculated.”

“It's not just the name. It's the stock number, the color they drove, the residual on their lease, the payoff on their trade. The customer reads it and thinks someone stayed late for them.”

“We had leads complaining the emails looked broken on iPhone. That stopped on day one with Ignition.”

“Telling someone their 2019 F-150 is worth $18,400 right now — that email gets forwarded to their spouse. That email gets a phone call back.”

“We show three payment scenarios — 48, 60, 72 months — with their actual credit tier estimated from DMS history. The friction is gone.”

“Email 3 only sends if they opened email 1 but didn't click. Email 4 fires if the vehicle price drops. It's not a drip, it's a conversation that adapts.”

“We ran 14 subject line variants in Q3. The system picked winners automatically. Our ISMs didn't touch it.”

“Every open, every click, every reply — it shows up in the lead activity log automatically. My ISMs stopped doing data entry.”

“I built the whole sequence during a BDC team meeting and sent it to the group for review before the meeting ended.”

“We finally have a number. Email-sourced gross, email-influenced close rate, cost per email-attributed unit. The CMO stopped asking for anecdotes.”